Sloane Apartments, 54 Old Castle Street

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Sloane Apartments
Contributed by Survey of London on Dec. 16, 2018

Sloane Apartments, part of the New Holland estate redevelopment, forms a single rhomboid building with Ladbroke Court abutting the new Community Centre. The five-storey building contains 37 private, affordable-rent and shared-ownership flats, with recessed balconies, and a café on the ground floor. The block name ‘Sloane’, as with ‘Kensington’, with their desirable West End associations, was presumably chosen in order to boost sales to overseas buyers unfamiliar with the East End.